Executive Summary
Prepared for the Office of the Governor and Members of the Alabama Legislature
The Alabama Women’s Commission continues to serve as the state’s leading voice for the advancement, education, and well-being of women across Alabama. During Fiscal Year 2024, the Commission achieved measurable statewide impact through public outreach, interagency collaboration, and research on issues affecting women’s health, economic opportunity, and family life.
Operating with only $65,561 from the State General Fund and one part-time staff member, the Commission leverages partnerships and volunteer leadership to deliver meaningful results. Key accomplishments for the year include:
- Reaching more than 8,300 women through the 211Know text-message health and wellness program, which now delivers nearly 80,000 individual texts each month.
- Hosting the 2025 IMPACT Luncheon, Rise and Thrive: Celebrating Women’s Leadership, featuring keynote speaker Brittany Wagner and a panel of distinguished state leaders.
- Completing a five-year audit (2018–2023) and holding three official board meetings to ensure strong governance and accountability.
- Updating Commissioner appointments, reviewing and installing Junior Board members, and reaffirming the service of the Emeritus Board.
Looking ahead, the Commission’s strategic priorities include launching Regional Women’s Forums to strengthen collaboration, developing new research initiatives, and continuing to enhance public education and awareness efforts statewide.
Letter from the Chair
Jeanne Suttle, Chair, Alabama Women’s Commission
Dear Governor and Members of the Alabama Legislature,
On behalf of the Alabama Women’s Commission, I am honored to present the Fiscal Year 2025 Annual Report, summarizing the Commission’s accomplishments and outlining our strategic priorities for Fiscal Years 2026 and 2027.
Established under §41-9-413, the Alabama Women’s Commission is dedicated to improving and advancing the lives of women across our state. During this past year, the Commission continued to fulfill its mission by fostering collaboration, conducting outreach, and promoting constructive action on issues that impact women’s health, education, employment, and family life.
With a modest annual budget of $100,561, including $65,561 from the State General Fund, the Commission operates with one part-time staff member and a volunteer board. Despite limited resources, the Commission continues to demonstrate strong fiscal stewardship and measurable statewide impact through initiatives such as 211Know, the Rise and Thrive IMPACT Luncheon, and ongoing collaboration with the Alabama Department of Public Health, Department of Mental Health, and United Way of Alabama.
In Fiscal Year 2025, the Commission completed a five-year audit covering October 1, 2018, through September 30, 2023, and held three official board meetings. Commissioner appointments were updated, and new Junior Board and Emeritus Board members were reviewed, approved, and installed.
As we look ahead, the Commission is focused on expanding its reach through Regional Women’s Forums, deepening partnerships with state agencies and universities, and ensuring that women in every region of Alabama have access to the resources and opportunities that empower them to thrive.
We are grateful for the continued support of the Governor and Legislature in allowing us to carry out this important mission. Together, we can continue to build on Alabama’s legacy of leadership, resilience, and opportunity for women and families across our great state.
Respectfully,
Jeanne Suttle
Chair, Alabama Women’s Commission
About the Commission
The Alabama Women’s Commission was established under §41-9-413, Code of Alabama 1975, to improve and advance the lives of women in the state. The Commission studies, makes recommendations, educates, and promotes constructive action on issues affecting women—including economic development, education, employment, health, legal rights, political participation, and the quality of individual and family life.
The Commission serves as a continuing vehicle for identifying and advancing effective policy and legislation that impacts Alabama’s women. Its structure includes:
- Commission Board: Appointed members representing Alabama’s districts and at-large seats
- Junior Board: Young professionals providing input, outreach, and leadership development
- Emeritus Board: Former Commissioners who continue to offer counsel and institutional knowledge
Commission Membership (as of October 30, 2025)
Cathy McGowin
At-Large
Appointed: April 1, 2024
Term expires: January 5, 2028
Jesalyn McCurry
At-Large
Appointed: April 1, 2024
Term expires: September 27, 2028
Debbie Long
At-Large
Appointed:
Term Expires:
Julie Friedman
District 1
Appointed: April 1, 2024
Term expires: January 5, 2028
Melanie Hill
District 2
Appointed September 28, 2022
Term expires: July 25, 2027
Open Seat
District 3
Appointed: September 28, 2022
Term expires: July 25, 2027
Tami Reist
District 4
Appointed: April 1, 2024
Term expires: January 4, 2028
Madelyn Jeneene Suttle
District 5
Appointed: April 1, 2024
Term expires: January 5, 2028
Katherine Robertson
District 6
Appointed: April 1, 2024
Term expires: July 24, 2027
Tracy Plummer
District 7
Appointed: April 1, 2024
Term expires; January 5, 2028
Representative Terri Collins
Appointed: August 16, 2024
Term expires: September 21, 2026
Rep. Barbara Drummond
Appointed: August 16, 2024
Term Expires: September 8, 2026
Rep. & Sen. Seats – Vacant (3)
Emeritus Board (as of October 30, 2025)
Anita Arhie
Carol Sue Nelson Mitchell
Dr. Lori J. Owens
Dr. Delores Price
Julia Segars
Junior Board (as of October 30, 2025)
Addison McNutt
Alicia Johnson
Jennifer Rogers
Tam Glover
Haley Rutland
Emily Herring Bryan
Impact at a Glance
- 8,366 women subscribed to the 211Know text message program
- 80,000 texts/month delivered statewide
- 12 events promoting women’s health resources
- 3 official board meetings held
- 1 statewide IMPACT Luncheon hosted
- $65,561 in General Fund support leveraged into $100,561 in total programs
Funding and Fiscal Stewardship
The Alabama Women’s Commission operates on an annual budget of $100,561, with only $65,561 coming from the State General Fund. The remaining $35,000 is allocated to the Commission’s dedicated Women’s Commission Fund (Fund 1261), which includes event proceeds and supports statewide programs and outreach.
Despite this modest allocation, the Commission fulfills its statutory mandate and delivers measurable statewide programs with one part-time staff member and a volunteer Board, supported by an active Junior Board and Emeritus Board. The Commission’s ability to coordinate statewide initiatives such as 211Know, the IMPACT Luncheon, and upcoming Regional Women’s Forums demonstrates a strong return on investment for Alabama taxpayers.
Expenditures are distributed responsibly across personnel, communications, professional services, and grants, with more than 50% of the budget directed toward program grants and benefits that directly support women’s initiatives throughout the state. The Commission’s FY25 Budget reflects the following breakdown:
| Category | FY25 Expenditures |
| Personnel Costs | $10,251 |
| Employee Benefits | $2,422 |
| Professional Fees & Services | $2,406 |
| Grants & Benefits | $34,293 |
| Total Expenditures | $49,372 |
The Commission continues to operate with fiscal discipline and accountability, maximizing every dollar toward programs that promote education, health, and opportunity for women across Alabama. The Commission remains committed to using its current appropriations efficiently and strategically to enhance program reach, strengthen partnerships, and fulfill its statutory purpose of improving the status of women across Alabama.
Program Highlights
211Know: Connecting Women to Health and Wellness Resources
The Commission’s flagship partnership, 211Know, continues to expand its reach and impact. In collaboration with the Alabama Department of Public Health (ADPH), the Department of Mental Health, and United Way of Alabama, this text-messaging initiative provides women across the state with free, accessible health, nutrition, fitness, and mental-health information.
Program Reach and Performance:
| Metric (FY2025) | Result |
| Active Subscribers | 8,366 (up from 5,781 in Oct. 2023 — a 45% increase) |
| Monthly Messages Sent | 80,000 |
| Cost per Message | $0.017 |
| Annual Text Cost (Commission contribution) | $10,000+ |
| Average Click-Through Rate | 220 per message (≈2.6%) |
| Average Opt-Outs | 12–15 per message |
| Events Promoting 211Know (FY2025) | 12 total (including 11 days at the Alabama National Fair and 5 days at the Autauga County Fair) |
| Projected Events (FY2026) | 10–12 statewide |
The program sends two educational text messages per week, reaching women in all 67 counties—primarily through local events and digital outreach targeting the Well Woman Program counties. ADPH provides primary promotional support through health fairs, Babypalooza events, and social media advertising, while also assisting in message development and health content accuracy.
Top Performing Text Messages:
- Feeling stiff? Boost flexibility with these mobility exercises. (891 clicks)
- What to bring to your next dinner party. (717 clicks)
- Green parenting tips for an eco-friendly lifestyle. (491 clicks)
- Outdoor date ideas in Alabama. (460 clicks)
- Myth busted: The truth behind breast cancer misconceptions. (409 clicks)
The continued subscriber growth and strong engagement demonstrate that 211Know is one of the most cost-effective and data-driven ways to reach Alabama women with reliable health information.
IMPACT Event: Rise and Thrive—Celebrating Women’s Leadership
On April 8, 2025, the Alabama Women’s Commission hosted the Rise and Thrive: Celebrating Women’s Leadership IMPACT Luncheon at Troy University Montgomery with over 160 women from around the State in attendance.
The event featured keynote speaker Brittany Wagner, nationally recognized motivational speaker, author, and star of Netflix’s Last Chance U, and a distinguished panel of Alabama leaders:
- Staci Brown Brooks, President of the Alabama Power Foundation and Vice President of Charitable Giving at Alabama Power
- Jay Lamar, Writer, Editor, and Former Executive Director of the Alabama Bicentennial Commission
- Chief Justice Sarah H. Stewart, Alabama Supreme Court
The 2025 Rise and Thrive Luncheon generated strong feedback from participants and speakers:
“The luncheon was a great fuel to keep pushing ahead!” — Staci Brown Brooks
“It was an honor and privilege to be with you in that roomful of inspiring women.” — Jay Lamar
The IMPACT Luncheon celebrated leadership, resilience, and collaboration among Alabama women, while emphasizing education, empowerment, and civic engagement. Attendees represented a diverse range of sectors, including public service, education, business, and community organizations.
The Commission plans to continue hosting the IMPACT Luncheon annually in 2026 as well as expanding regional participation and opportunities for dialogue on key issues affecting women and families.
Strategic Priorities for FY2026
Looking forward, the Alabama Women’s Commission will focus on:
- Regional Women’s Forums: Hosting events across Alabama to connect women’s organizations, share resources, and identify regional needs.
- Research and Policy Initiatives: Partnering with universities and agencies to initiate a new research grant to be awarded in FY26.
- Public Education and Awareness: Disseminating research and data to promote understanding of women’s health and economic issues.
- Collaborative Partnerships: Expanding interagency partnerships with ADPH, the Department of Mental Health, and other organizations to multiply the impact of limited state funds.
- Restoring the Executive Director position to a part-time role to ensure that the Commission can maintain continuity of operations, coordinate statewide programs, and facilitate partnerships, research, and grant administration necessary to sustain its growth.
- Website and Communication Enhancements: Modernizing digital outreach to increase accessibility and visibility of the Commission’s work statewide.
Conclusion
The Alabama Women’s Commission remains committed to serving as a trusted resource and advocate for women in Alabama. Through collaborative partnerships, responsible fiscal management, and a focus on measurable outcomes, the Commission continues to fulfill its mission to enhance the quality of life for women, their families, and their communities across the state.
Prepared by Sarah Kiel, Executive Director — October 2025

